NIKE JORDAN

HYPEBEAST

As part of Jordan Brand’s new ‘Coldest In The Game’ campaign, HYPEBEAST were briefed to come up with their own concept for a shoot to reflect the mantra. From the ski-inspired Mountainside range to the camo-enriched Realtree collection, the latest offerings come together to deliver two contemporary winter aesthetics, which went head-to-head in a poll on Instagram to decide which fit was the best. Rethinking what “cold” means today, we teamed up with London-based trailblazing stylist and creative consultant James Loach who put his interpretation on the collections and accompanying Air Jordan footwear.

Credits

Photographer: Emily White

Styling: James Loach